Sneakers Unmasked: Freehand Profit

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What if we told you there’s a guy that takes your favorite kicks and cuts them up to use as materials for his art pieces? [...]

Kicks & Cuts: Patrice Alexander

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It is no secret that most sneakerheads like to look good from head to toe, so it should be no surprise that you see most sneakerheads with a fresh haircut to match their fresh kicks. For as long as I can remember the barbershop has been a place where you could see some of the best sneakers around, even at the risk of getting hair all over them [...]

TOP 10 NIKE SNEAKER COMMERCIALS

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If you are like most people, sometimes you need just that extra push to purchase a sneaker that you not too sure about. There have been quite a few sneakers that I didn’t know if I really wanted them and then Nike would sell me just off of their television advertisement [...]

AIR JORDAN 2010: Take A Look Through the Air Jordan Window

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With all the accolades that the Air Jordan sneaker had accomplished over the many years of production the Air Jordan 2010 represented another milestone in the world of athletic footwear. The Air Jordan had now reached its 25th sneaker in the lineup. As with anything else in the Air Jordan series, when they reached a milestone of any kind they would call on the gentlemen that made the sneaker brand as powerful as it was…Mr. Tinker Hatfield.

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.