AIR MAX MONDAYS: Nike Air Max 2017

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At the fourth quarter of each year one of the best things that we as sneakerheads get to look forward to is the previews of what is going to be released in the following year. We get to see new technology being used to for comfort and style.

Sneaker Diversity: Saucony “Pumpkin Spice” Grid SD

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I will be first to admit that I’m not the biggest fan of holiday themed sneakers, but every now and then one comes along that makes me want to eat my words. In a sneaker scene that seems to be dominated by Nike it would take a pretty big thing to divert our eyes off of that monster company at anytime

Sole Exchange – June 25, 2016 at the Grand Victorian Convention Center

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It is summer time in Toronto and all the great weather brings out the great display of kicks as far as the eyes can see. Lots of bright colours and classic styles all over and due to the fact that we don’t get many hot months in Canada the sneakerheads here take full advantage of it.

Kixchange Canada II – June 5th 2016 at the Delta Toronto East in Scarborough, Ontario

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As the years have progressed it has become the “in” thing to be a sneakerhead for many people. You begin to see this trend by the multiple sneaker events that seem to be popping up with a lot of people in attendance that have absolutely no clue what the sneaker culture is about. Fortunately, those events NEVER outshine the events that truly matter…

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.