Adidas Boosting on the Competition…

adidas_logo

It has been no secret that in the sneaker world that when it comes to dominance Nike has had a stranglehold on the market. So much so that even their sub brands like the Jordan Brand and LeBron James’ line have become more dominant than brands outside of Nike.

SNEAKER DIVERSITY: NEW BALANCE ML2016

ml2016br_16-700x468-640x428

Nike…Air Jordans…Lebrons…Foamposites…for most this seems to wrap up the depth of their sneaker collections. Believe it or not there are many sneakers that are great beyond the Nike brand…you just have to be able to step out of that lane to see them.

Sneaker Diversity – PLAY CLOTHS x SAUCONY ‘STRANGE FRUIT PACK’

play-cloths-saucony-shadow-5000-strange-fruit-pack-5

Everyone would love to have that one sneaker that they know others will not have. Unfortunately, with the amount of mass production of sneakers in today’s market it can sometime be hard for a sneakerhead to showcase their individuality.

SNEAKER DIVERSITY: RONNIE FIEG x ASICS GEL LYTE V – THE COVE

RONNIE-FIEG-ASICS-GEL-LYTE-V

If you call yourself a sneakerhead and you don’t know who Ronnie Fieg is by now…go do your research because when it comes to doing some really customs kicks HE IS A BEAST! If you take the time to look him up you will see that he has done some amazing collaborations with Asics and Puma over the past couple years that will have you pulling out your credit cards to purchase his instant classics!

Get Involved

Have an idea for a topic or a suggestion for Sole Theory? Feel free to visit our contact page.

About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.