Adidas Boosting on the Competition…

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It has been no secret that in the sneaker world that when it comes to dominance Nike has had a stranglehold on the market. So much so that even their sub brands like the Jordan Brand and LeBron James’ line have become more dominant than brands outside of Nike.

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.