With many high profile sporting events coming up during the summer of 2014 you better believe that Nike will make sure that they give the sneakerheads something to speak about. One of the biggest events to be taking place this summer, if not THE biggest depending on who you ask is the FIFA World Cup that is taking place in Brazil. Now, for those of you that don’t know what that is…it is pretty much the biggest soccer/football tournament in the world that takes place every 4 years.

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Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.