Air Jordan XVIII: His Airness Calls it Quits AGAIN!

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Things are looking great all over the board…Jordan is back and performing very well considering how much older he is and the Air Jordan sneakers are still maintaining their luster as well. So, like all the other die hard Air Jordan fans I could not wait to see the new installment in the series […]

Air Jordan XVII: His Airness Returns Again

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After putting out quite a decent sneaker in the Air Jordan XVI, Wilson Smith III was again given the task of creating another sneaker for the Air Jordan line. To add to the excitement of a new Air Jordan sneaker was the fact that JORDAN WAS BACK!!! In 2002, Michael resigned as the President of Basketball Operations for the Washington Wizards and was returning to the NBA to play once again […]

Air Jordan X: The Return of His “Airness”

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As hard as it was to swallow it didn’t seem as though his “Airness” was going to return and bless us with more basketball highlights…which could possibly mean that the Air Jordan brand was truly in danger regardless of its success. Taking all these factors into account Tinker Hatfield designed a sneaker to pay tribute to Jordan […]

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.