Air Jordan I: The Beginning Of A Legacy


Believe it or not in the early 80’s Nike was a struggling brand looking for something to open up the flood gates for their success…enter Michael Jordan into the NBA, a young man drafted to the Chicago Bulls in 1984. At that time Jordan had only played basketball in Converse, who at that time was sponsoring both Larry Bird and Ervin “Magic” Johnson and had no interest in the rookie […]

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.