Retro Sneaker Ad Find of the Week: Carolina Jordan IX

Air Jordan NC ad

I dare someone to tell me that this wasn’t one of the craziest colorways of Jordans EVER! Pairing it with black laces was probably the best combo since Hulk Hogan and Macho Man formed The Mega Powers […]

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Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.