One of my favourite things about the summer season for sneakers is the funky colourways that start dropping all over the place. There is nothing better than seeing classic sneakers get a nice face lift to almost reinvent them. To be honest there have been some sneakers that I wasn’t even feeling too much until they were released in a nice funky colourway.

AIR MAX MONDAYS: Nike Air Max 180 – Burgundy Safari


Though it is not a new trend in the sneaker world it is has ALWAYS been a hot one…I’m talking about the use of animal print on sneakers. Sometimes when you use it too much it can come across as very tacky or if you use too little of it comes across as pointless.

Throwback Thursdays: Nike Air Max 180 Commercial


When it comes to marketing campaigns it’s no secret that Nike pumps every last dollar into an already bloated marketing budget […]

AIR MAX MONDAYS: Nike Air Max 180 Germany (Camo Pack)


As I said when I told you all about the Nike Air Max 97 SP Quickstrike – Italian Camouflage, I am not the biggest fan of the whole camouflage print on anything. That being said…if you do it right I can be converted and just like the Italian Camouflage sneaker, Nike has brought another one of its classic Air Max and covered it in another type of Camouflage…

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.