AIR JORDAN 2010: Take A Look Through the Air Jordan Window


With all the accolades that the Air Jordan sneaker had accomplished over the many years of production the Air Jordan 2010 represented another milestone in the world of athletic footwear. The Air Jordan had now reached its 25th sneaker in the lineup. As with anything else in the Air Jordan series, when they reached a milestone of any kind they would call on the gentlemen that made the sneaker brand as powerful as it was…Mr. Tinker Hatfield.

Air Jordan XX: 20 Year Mark Brings Back Tinker Hatfield


2005 marked 20 years of the Air Jordan sneaker series, so it was only fitting that they called on the man that helped vault the line into its dominance…Mr. Tinker Hatfield. One of the main themes for the Air Jordan XX was to look back and reflect on the previous 20 shoes using through this sneaker. For the Air Jordan XX Tinker took inspiration for this sneaker from various things in Michael Jordan’s life, but most prominent was his love for motor sports […]

Nike Air Yeezy: What were they thinking?


There has always been a huge link between the sneaker world and the hip-hop world. Who can forget trying to explain to your parents why you would be wearing your Adidas Allstars with no laces. Reason…Run DMC was doing it NUFF SAID!

Air Jordan IX: RETIRING? Say It Ain’t So!!!


On October 6, 1993 the sports world was hit by shock-waves as one of most popular sports stars in the world told the world that he was no longer going to lace up his custom made shoes and call it quits. Michael Jordan had won his 3rd NBA Championship, but at the same time had lost one of the most important people in his life. During the summer of 1993, Jordan’s father was found murdered in his car. He was his son’s number one fan and people wondered what Michael’s next move would be […]

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.