The Custom Sneaker Guru


Over the years sneaker heads have been exposed to a variety of colorways and styles. Most of which are dictated by the major brands themselves. Some have been utter bullshit […]

Sneaker Battle: Jordan VI vs Air Yeezy II


This week’s battle is between two custom sneaker designers with tons of creativity and amazing execution. We promise this shit isn’t photoshopped so make your vote count!

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.