If you are like most people, sometimes you need just that extra push to purchase a sneaker that you not too sure about. There have been quite a few sneakers that I didn’t know if I really wanted them and then Nike would sell me just off of their television advertisement [...]
What happens when you mix a comedian, a super model and the best player in the league since MJ? How about one of the greatest marketing campaigns that the sneaker & basketball industry has ever seen. Welcome to the Air Penny campaign starring Chris Rock as the voice of Lil’ Penny. Penny Hardaway and Tyra Banks playing themselves.