2010-2011 NBA Sneaker MVP Candidates


Just like the NBA MVP candidates can create enough debate. The same thing goes for the Sneaker MVP. Adidas, Nike and the Jordan brand made legitimate claims as the premier shoe for basketball lovers during this NBA season. It was near impossible to keep up with what felt like daily releases. When we created the 2010-2011 All NBA Sneaker Team the question of who deserved sneaker MVP quickly became top priority […]

2010-2011 All NBA Sneaker Team


The 2010-2011 NBA regular season has ended and Sole Theory would like to announce the All-NBA Sneaker Team. This year’s NBA season saw a slew of retro re-releases and revamped versions of traditional brands, that hit the hardwood […]

The Black Mamba: Nike Zoom Kobe VI

Nike Zoom Kobe-VI

Nike’s latest power house campaign features a mini-film starring none other than “The Black Mamba” (Kobe Bryant). Directed by Robert Rodriguez who’s best known for Desperado, Sin City and Machete. This film delivers entertainment from start to finish […}

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.