Sneaker Roast: Big Baller Brand ZO2

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LaVar Ball is: “The worst thing to happen to basketball in the last hundred years.” as stated by veteran Nike  executive George Raveling. To be honest with you there’s not much to say because this sums up how many people feel about Mr. LaVar Ball and his antics over the past couple months. He is […]

Welcome to “Shoe+Topia TO”

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If you are a native of the Greater Toronto Area and you call yourself a sneakerhead November 9, 2013 was your day to show the rest of Toronto how you get down. On this date The Toronto Raptors Basketball Team in collaboration with Foot Locker Canada put on the first of what hopefully will be many “Shoe+TopiaTO” or “Kicks + Tix”…depending on what sign you were looking at.

TOP 10 NIKE SNEAKER COMMERCIALS

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If you are like most people, sometimes you need just that extra push to purchase a sneaker that you not too sure about. There have been quite a few sneakers that I didn’t know if I really wanted them and then Nike would sell me just off of their television advertisement […]

2010-2011 NBA Sneaker MVP Candidates

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Just like the NBA MVP candidates can create enough debate. The same thing goes for the Sneaker MVP. Adidas, Nike and the Jordan brand made legitimate claims as the premier shoe for basketball lovers during this NBA season. It was near impossible to keep up with what felt like daily releases. When we created the 2010-2011 All NBA Sneaker Team the question of who deserved sneaker MVP quickly became top priority […]

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.