Sneaker Brand Loyalty or Brainwashed?

Bo Knows

Representing a particular sneaker brand has shaped the identity of many sneaker lovers. Most sneaker heads have a prominent brand that is the nucleus of their collection. I’ll admit, at one point in my sneaker career, I was completely biased to only wearing “NIKE”. Who can blame a kid wanting to know what “Bo Knows?” […]

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.