Kixchange Canada II – June 5th 2016 at the Delta Toronto East in Scarborough, Ontario

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As the years have progressed it has become the “in” thing to be a sneakerhead for many people. You begin to see this trend by the multiple sneaker events that seem to be popping up with a lot of people in attendance that have absolutely no clue what the sneaker culture is about. Fortunately, those events NEVER outshine the events that truly matter…

Flashback Friday: Sole Exchange – August 22, 2015

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Whenever you speak about a sneaker event to those that are not familiar to the sneaker culture it is pretty amazing to hear the assumptions that they have about what happens there. There are questions about fighting, theft, jealously and so on.

Kicks+TixsTO 2014…Bigger and Better!

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Toronto is a place where you will find a vast amount of sneakerheads…most of which are very undercover. You will not catch many of them posting their kicks on social media or bragging about what they got to their inner circles. BUT, if you ever take the time to look down at the feet of Torontonians you will see sneakerheat that will blow your mind

THROWBACK THURSDAYS: Nike Print Ad for the Nike Air Jordan Bordeaux

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Before there was social media and the internet, a sneakerhead had to do A LOT of searching to see the next release of any sneaker. So, the shock value and excitement for something coming out was a lot more mind blowing than it is nowadays. The way I was able to see previews of the new kicks was by catching some nice print ads in the latest issue of Sports Illustrated

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.