AIR MAX MONDAYS: NIKE FLYKNIT MAX SUMMER COLOUR COLLECTION

AirMaxMondays-Flyknit-Max-Summer-Collection

If you have been following Air Max Mondays here on Sole Theory you would know that we have already featured the Nike Flyknit Max. That being said sometimes when you do the right thing to the right sneaker it demands being revisited! And BOY will you thank me for sharing this with you…my mouth is starting to water just looking at the preview pics for them…

AIR MAX MONDAYS: NIKE LUNARMAX FLYKNIT CHUKKA SP (NYC)

AirMaxMondays-Nike-LunarMax-Flyknit-Chukka

Many do not have any clue how much time and research actually goes into the design and build of a sneaker…and for the most part a lot of people don’t even care. But, if you pay close attention to a lot of trends with sneakers lately you can see that once something picks up and […]

AIR MAX MONDAYS: Nike Air Max 2014+ Flyknit

AirMaxMondays-Flyknit2014

I will be very honest with you and tell you that I’ve always liked sneakers that push the limits when it comes to the imagination, but sometimes even I have my doubts about some of the concepts Nike comes out with. One of the very few concepts that came out of the Nike camp that had me scratching my head in disbelief was the “Flyknit” campaign. How the hell can you make anything knitted look appealing? When I think of knitting, I think of quilts and elderly people chilling in their special chairs creating masterpieces for their loves ones…but that’s just me!

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.