Sneaker Diversity: Introducing SwiftWear


One of the most amazing things about the sneaker culture in today’s market is the fact that even though there are millions of sneakers to choose from…for some reason most people tend to wear the same things all the time. Every company claims to have the newest technology and so on, but at the end of the day a lot of people don’t care because all they want is what is new. With the sneaker market pretty much dominated by a couple of strong brands it often makes it hard for another brand to come up and become popular with the sneakerhead community.

SNEAKER ICONS: QUESTLOVE – Drummer, DJ, Producer, Sneakerhead and Sneaker Designer


When most people think of Questlove of the legendary Roots hip-hop band, they simply think of him as their drummer. Most people do not know that he is also a well respected producer as well as DJ that is constantly on tour rocking crowds on turntables all over the world. But, if you have taken the time to see the rare sneakers he is often wearing you know that he is also a sneakerhead as well.

Sneaker Battle: Jordan VI vs Air Yeezy II


This week’s battle is between two custom sneaker designers with tons of creativity and amazing execution. We promise this shit isn’t photoshopped so make your vote count!

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.