Dwayne Wade Building A Brand With Li-Ning

Wade-LiNing-blk

Now that the dust has settled I’d like to weigh in on D-Wade’s decision to leave the Jordan brand. Things to consider in this situation are as follows [...]

Kicks & Cuts: Patrice Alexander

kicks-and-cuts-cover

It is no secret that most sneakerheads like to look good from head to toe, so it should be no surprise that you see most sneakerheads with a fresh haircut to match their fresh kicks. For as long as I can remember the barbershop has been a place where you could see some of the best sneakers around, even at the risk of getting hair all over them [...]

Kayla’s Kick Game

kayla-featured

Recently I caught up with Kayla, A female sneakerhead from Nashville Tennessee with a heavy stash of goodies who isn’t afraid to speak her mind. She’s official, her collection is deep and she got the respect of her city. Meet Kayla Kicks. [...]

Top 5 Sneaker Characters

top5-sneaker-characters

Whoever said that characters don’t sell sneakers, is probably the same person who said Kobe would never win another ring without Shaq. Whether intentional or not, sneaker brands have benefited greatly from these alter egos [...]

Follow Sole Theory

Get Involved

Have an idea for a topic or a suggestion for Sole Theory? Feel free to visit our contact page. For all media inquiries contact us here: media@soletheory.com

About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.