So they are JUST Air Jordans you say

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As much as most people would like to think that having the re-release of the Air Jordan XI also known as the Concords is not a big deal…IT IS! Some people would say that various individuals have gone a bit far to get these sneakers, but at the same time people line up for days for the newest product from Apple and people tend to forget about the people that lined up for the release of the new Call of Duty video game.

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.