THROWBACK THURSDAYS: Nike Print Ad for the Nike Air Jordan Bordeaux


Before there was social media and the internet, a sneakerhead had to do A LOT of searching to see the next release of any sneaker. So, the shock value and excitement for something coming out was a lot more mind blowing than it is nowadays. The way I was able to see previews of the new kicks was by catching some nice print ads in the latest issue of Sports Illustrated

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.