Sneaker Roast: Big Baller Brand ZO2

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LaVar Ball is: “The worst thing to happen to basketball in the last hundred years.” as stated by veteran Nike  executive George Raveling. To be honest with you there’s not much to say because this sums up how many people feel about Mr. LaVar Ball and his antics over the past couple months. He is […]

Flashback Friday: Sole Exchange – August 22, 2015

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Whenever you speak about a sneaker event to those that are not familiar to the sneaker culture it is pretty amazing to hear the assumptions that they have about what happens there. There are questions about fighting, theft, jealously and so on.

Sole Exchange – The Ultimate Sneaker Show

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One of the great things about being a part of Sole Theory is being able to attend the great sneaker events that are held in Toronto as well as getting exclusive access to them. Early this summer an event by the name of Sole Exchange was brought to my attention and I had never heard about it, but within days I saw the buzz showing up on my Instagram timeline.

TOP 10 NIKE SNEAKER COMMERCIALS

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If you are like most people, sometimes you need just that extra push to purchase a sneaker that you not too sure about. There have been quite a few sneakers that I didn’t know if I really wanted them and then Nike would sell me just off of their television advertisement […]

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.