AIR MAX MONDAYS: Nike SB Paul Rodriguez 7 Hyperfuse Max


Every now and then you will come across a sneaker that has so many layers to it that you will be scratching your head trying to figure out if it is something that is new…or something that was re-released. Well, this week for Air Max Monday we here at Sole Theory are featuring a sneaker that blends not only sneaker technology, but sports as well!

Sneaker Diversity: PEAK – TP9


COMPANY BACKGROUND: One of the most interesting things about today’s sneaker market is the fact that so many of the major brands have sub-brands as well. For example, as massive as it may be, the Jumpman brand is a sub-brand of Nike. That being said every now and then you will see a symbol or […]

Welcome Back to Toronto Fila…


Due to the dominance of sneaker brands like Nike, Reebok and Adidas many of the other sneaker companies often get forgotten by the sneaker community. I have said it before and I will definitely say it again, REAL sneakerheads MUST have diversity in their collections if they want to really brag…but that’s just my opinion. That being said, Toronto was recently blessed to have a great event showcasing Fila at the Bata Shoe Museum as the Grant Hill II sneaker was being introduced to the “OUT OF THE BOX: THE RISE OF SNEAKER CULTURE” exhibit.

The Adidas Motumbos are back…and who cares!


Back in the 90’s when the young people that ran the urban scene took an Afrocentric approach to fashion; you could not go too far without something that had a hint of African culture on it. That being said almost every major brand whether it was clothing or shoes made sure to implement this formula into their products to make sure…

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.