Sneaker Roast: Big Baller Brand ZO2

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LaVar Ball is: “The worst thing to happen to basketball in the last hundred years.” as stated by veteran Nike  executive George Raveling. To be honest with you there’s not much to say because this sums up how many people feel about Mr. LaVar Ball and his antics over the past couple months. He is […]

Adidas Boosting on the Competition: The Technology…

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Over the past couple years you can’t stop hearing the about Adidas Boost in the sneaker world. But like most crazes they come and go with Nike usually still holding the champion belt of longevity over the competition. But, this time something different happened…

Adidas Boosting on the Competition…

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It has been no secret that in the sneaker world that when it comes to dominance Nike has had a stranglehold on the market. So much so that even their sub brands like the Jordan Brand and LeBron James’ line have become more dominant than brands outside of Nike.

Sole Exchange – June 25, 2016 at the Grand Victorian Convention Center

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It is summer time in Toronto and all the great weather brings out the great display of kicks as far as the eyes can see. Lots of bright colours and classic styles all over and due to the fact that we don’t get many hot months in Canada the sneakerheads here take full advantage of it.

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.