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    Sneaker Roast: Big Baller Brand ZO2

    Friday, May 5, 2017

    LaVar Ball is: “The worst thing to happen to basketball in the last hundred years.” as stated by veteran Nike  executive George Raveling. To be honest with you there’s not much to say because this sums up how many people feel about Mr. LaVar Ball and his antics over the past couple months. He is […]

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    AIR MAX MONDAYS: Nike Air Max 95 (Silver Bullet)

    Monday, April 10, 2017

    Before there were so many people doing amazing custom work to sneakers and Nike ID came about all we could do as sneakerheads is imagine what certain kicks would look like if they changed them up a bit. To be realistic there are so many varieties out there that would be impossible to satisfy the tastes of everyone.

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    Adidas Boosting on the Competition: The Technology…

    Friday, March 24, 2017

    Over the past couple years you can’t stop hearing the about Adidas Boost in the sneaker world. But like most crazes they come and go with Nike usually still holding the champion belt of longevity over the competition. But, this time something different happened…

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Articles

kixchangeII
Jun
10

Kixchange Canada II – June 5th 2016 at the Delta Toronto East in Scarborough, Ontario

As the years have progressed it has become the “in” thing to be a sneakerhead for many people. You begin to see this trend by the multiple sneaker events that seem to be popping up with a lot of people in attendance that have absolutely no clue what the sneaker culture is about. Fortunately, those events NEVER outshine the events that truly matter…

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inkspread
Feb
4

Sneaker Diversity: Introducing SwiftWear

One of the most amazing things about the sneaker culture in today’s market is the fact that even though there are millions of sneakers to choose from…for some reason most people tend to wear the same things all the time. Every company claims to have the newest technology and so on, but at the end of the day a lot of people don’t care because all they want is what is new. With the sneaker market pretty much dominated by a couple of strong brands it often makes it hard for another brand to come up and become popular with the sneakerhead community.

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allstarlogo-756-052715
Feb
4

Sneakerhead NBA All-Star Weekend 2016 in Toronto, Canada

When it comes to All-Star weekends most sneakerheads know that on NBA All-Star weekend you are going to see some real sneaker heat displayed. Most players that take part in the weekend showcase some of the soon to be released kicks from either their own line or the company they are currently sponsored by. Either way as sneaker lover you are always in for a good treat to see what is up and coming on the market!

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Jan
15

Flashback Friday: Sole Exchange – August 22, 2015

Whenever you speak about a sneaker event to those that are not familiar to the sneaker culture it is pretty amazing to hear the assumptions that they have about what happens there. There are questions about fighting, theft, jealously and so on.

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Jan
12

SNEAKER DIVERSITY: NEW BALANCE ML2016

Nike…Air Jordans…Lebrons…Foamposites…for most this seems to wrap up the depth of their sneaker collections. Believe it or not there are many sneakers that are great beyond the Nike brand…you just have to be able to step out of that lane to see them.

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.