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    Sneaker Roast: Big Baller Brand ZO2

    Friday, May 5, 2017

    LaVar Ball is: “The worst thing to happen to basketball in the last hundred years.” as stated by veteran Nike  executive George Raveling. To be honest with you there’s not much to say because this sums up how many people feel about Mr. LaVar Ball and his antics over the past couple months. He is […]

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    AIR MAX MONDAYS: Nike Air Max 95 (Silver Bullet)

    Monday, April 10, 2017

    Before there were so many people doing amazing custom work to sneakers and Nike ID came about all we could do as sneakerheads is imagine what certain kicks would look like if they changed them up a bit. To be realistic there are so many varieties out there that would be impossible to satisfy the tastes of everyone.

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    Adidas Boosting on the Competition: The Technology…

    Friday, March 24, 2017

    Over the past couple years you can’t stop hearing the about Adidas Boost in the sneaker world. But like most crazes they come and go with Nike usually still holding the champion belt of longevity over the competition. But, this time something different happened…

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Articles

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Jan
23

AIR MAX MONDAYS: Nike Air Max Trainer 17

At the beginning of the year sneakerheads are always wondering what the New Year has to offer. What kinds of creative kicks will be coming our way to be rocked in the spring and summer months?

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Jan
9

AIR MAX MONDAYS: NIKE AIR TRAINER MAX ‘94 LOW

Growing up there were many sneakers that were often missed due to the fact that they not available long enough for most of us to grab with our limited budgets as kids growing up. Some of these sneakers were hidden gems that we chat about all the time and wish they would be released again just for nostalgic reasons.

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Dec
19

AIR MAX MONDAYS: Nike Air Max 1 Cork

One of the hardest things to do in the sneaker world is make a classic better than it already is. That being said Nike has been able to work some miracles over the past couple years due to the advancement of sneaker technology as well as great new colourways for many of the sneakers.

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Dec
12

AIR MAX MONDAYS: Nike Air Max Foamdome (Varsity Purple)

If you are like most people that live in areas that have the various seasons, you know that when winter comes around it is time to put your good sneakers on ice (no pun intended). During the winter periods most sneakerheads will be rocking various boots and so on, but the odd person will still wear their sneakers through all the harsh seasons…why?

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Dec
7

Adidas Boosting on the Competition…

It has been no secret that in the sneaker world that when it comes to dominance Nike has had a stranglehold on the market. So much so that even their sub brands like the Jordan Brand and LeBron James’ line have become more dominant than brands outside of Nike.

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.