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    Sneaker Roast: Big Baller Brand ZO2

    Friday, May 5, 2017

    LaVar Ball is: “The worst thing to happen to basketball in the last hundred years.” as stated by veteran Nike  executive George Raveling. To be honest with you there’s not much to say because this sums up how many people feel about Mr. LaVar Ball and his antics over the past couple months. He is […]

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    AIR MAX MONDAYS: Nike Air Max 95 (Silver Bullet)

    Monday, April 10, 2017

    Before there were so many people doing amazing custom work to sneakers and Nike ID came about all we could do as sneakerheads is imagine what certain kicks would look like if they changed them up a bit. To be realistic there are so many varieties out there that would be impossible to satisfy the tastes of everyone.

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    Adidas Boosting on the Competition: The Technology…

    Friday, March 24, 2017

    Over the past couple years you can’t stop hearing the about Adidas Boost in the sneaker world. But like most crazes they come and go with Nike usually still holding the champion belt of longevity over the competition. But, this time something different happened…

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Articles

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Mar
10

AIR MAX MONDAYS: NIKE AIR MAX LUNAR 90 C3.0

The Nike Air Max 90 is one of the those sneakers that you just know is going to be redone over and over again, it is just a matter of what they will really do with it. There may some designs that you will like and others that may not sit too well with you as a sneakerhead. The bottom line is…someone is going to simply LOVE them no matter what they look like!

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Mar
6

Throwback Thursdays: Nike Air Max 180 Commercial

When it comes to marketing campaigns it’s no secret that Nike pumps every last dollar into an already bloated marketing budget […]

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AirMaxMondays-Nike-SB-Paul-Rodriguez
Mar
3

AIR MAX MONDAYS: Nike SB Paul Rodriguez 7 Hyperfuse Max

Every now and then you will come across a sneaker that has so many layers to it that you will be scratching your head trying to figure out if it is something that is new…or something that was re-released. Well, this week for Air Max Monday we here at Sole Theory are featuring a sneaker that blends not only sneaker technology, but sports as well!

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Feb
28

SNEAKER DIVERSITY: New Balance 574 – Happy Blue

Most if not all sneakerheads are very familiar with the New Balance 574 sneaker. It is one of the most comfortable sneakers on the market and very stylish at the same time. Take it from me when I say that you will feel like you’re walking on a cloud in these sneakers…I’m flat footed so […]

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AirMaxMondays-AirMax-IVO
Feb
24

AIR MAX MONDAYS: NIKE AIR MAX IVO

Well as a sneakerhead you know you always have those kicks that you will wear…clean them…and then they will not see the light of day for a while. Or you may have those kicks that are for a specific outfit and they go on ice for many moons before they see daylight again.

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.