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    Sneaker Roast: Big Baller Brand ZO2

    Friday, May 5, 2017

    LaVar Ball is: “The worst thing to happen to basketball in the last hundred years.” as stated by veteran Nike  executive George Raveling. To be honest with you there’s not much to say because this sums up how many people feel about Mr. LaVar Ball and his antics over the past couple months. He is […]

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    AIR MAX MONDAYS: Nike Air Max 95 (Silver Bullet)

    Monday, April 10, 2017

    Before there were so many people doing amazing custom work to sneakers and Nike ID came about all we could do as sneakerheads is imagine what certain kicks would look like if they changed them up a bit. To be realistic there are so many varieties out there that would be impossible to satisfy the tastes of everyone.

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    Adidas Boosting on the Competition: The Technology…

    Friday, March 24, 2017

    Over the past couple years you can’t stop hearing the about Adidas Boost in the sneaker world. But like most crazes they come and go with Nike usually still holding the champion belt of longevity over the competition. But, this time something different happened…

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Articles

AirMaxMondays-Fingertrap-Max
Apr
14

AIR MAX MONDAYS: Nike Fingertrap Max

If you’re like me you will often see sneakers that you really like on the market, but when you see them you know something is missing on them. Sometimes you can put your finger on it and then there are the times when you just don’t know what it is. There have been many sneakers that I have seen Nike release and I have often wondered how they would look if they became a part of the Nike Air Max family.

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AirMaxMondays-AirMax-Breathe-Collection
Apr
7

AIR MAX MONDAYS: NIKE AIR MAX BREATHE COLLECTION

It is getting warmer outside and I have already begun to see some nice sneaker heat appearing on the streets! If you are truly a fan of the Nike Air Max series I’m sure you saw a lot of that heat appear on March 26, which was the Anniversary of the Air Max. Whether it was in plain sight in front of you or on social media there were Nike Air Max everywhere you looked…and I was not complaining at all.

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AirMaxMondays-AirMax-95-Jacquard-9
Mar
31

AIR MAX MONDAYS: NIKE AIR MAX 95 JACQUARD 9 (OG NEON)

As spring approaches so does the anticipation of sneaker season. What is on the mind of many sneakerheads is what can they look forward to spend their hard earn money on. Well, the Nike Air Max has ALWAYS been a sneaker that can put a huge dent in your pocketbook due to the different variety of styles and colourways that constantly come out year after year and season after season. This trend looks like it is never coming to an end…and you will NOT hear me ever complain about it.

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Adidas_EQT
Mar
27

Throwback Thursdays: Adidas EQT

Back when the Nike Huarache was in its infancy, Adidas stepped to the mound with their take on the fitted inner sock technology […]

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AirMaxMondays-AirMax-1-Mercurial-Pack
Mar
24

AIR MAX MONDAYS: Air Max 1 FB Mercurial Pack

Alright sneakerheads…spring is in the air and you know what that means? It is time to break out the sneakerheat because sneaker season is coming up! This also means that A LOT of great kicks are going to be coming out really soon…

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.