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    Sneaker Roast: Big Baller Brand ZO2

    Friday, May 5, 2017

    LaVar Ball is: “The worst thing to happen to basketball in the last hundred years.” as stated by veteran Nike  executive George Raveling. To be honest with you there’s not much to say because this sums up how many people feel about Mr. LaVar Ball and his antics over the past couple months. He is […]

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    AIR MAX MONDAYS: Nike Air Max 95 (Silver Bullet)

    Monday, April 10, 2017

    Before there were so many people doing amazing custom work to sneakers and Nike ID came about all we could do as sneakerheads is imagine what certain kicks would look like if they changed them up a bit. To be realistic there are so many varieties out there that would be impossible to satisfy the tastes of everyone.

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    Adidas Boosting on the Competition: The Technology…

    Friday, March 24, 2017

    Over the past couple years you can’t stop hearing the about Adidas Boost in the sneaker world. But like most crazes they come and go with Nike usually still holding the champion belt of longevity over the competition. But, this time something different happened…

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Articles

AirMaxMondays-Liberty-of-London
May
12

AIR MAX MONDAYS: Sole Diva Edition: Nike Air Max 1 Liberty of London 2014

I will be the first one to admit when I’m suffering from a severe case of sneaker envy, but when it comes to the sneakers and colourways being released for the Sole Divas…I think I’m going to start crying soon. You can laugh at me if you want, but I’m man enough to admit when I’m feeling left out. With all that being said this week for Air Max Monday we are going to focus on the ladies again because it really looks like this summer is going to be that of the Sole Diva.

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AirMaxMondays-AirMax1-CutOut
May
5

AIR MAX MONDAYS: SOLE DIVA EDITION: NIKE AIR MAX 1 CUT OUT (ATOMIC MANGO)

If you are like me you probably spend some time looking for nice sneakers online for the 2014 season. Every now and then you will come across a sneaker that really catches your eye and then you begin to put together outfits in your mind to match the sneaker. Well my sneakerhead friends I found a sneaker that I thought was going to be one of my favourites for this coming season…that is until I found out…these BEAUTIFUL sneakers are for the Sole Divas only!

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AirMaxMondays-Nike-LunarMax-Flyknit-Chukka
Apr
28

AIR MAX MONDAYS: NIKE LUNARMAX FLYKNIT CHUKKA SP (NYC)

Many do not have any clue how much time and research actually goes into the design and build of a sneaker…and for the most part a lot of people don’t even care. But, if you pay close attention to a lot of trends with sneakers lately you can see that once something picks up and […]

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eastbay-jordan-restock-01
Apr
24

Eastbay.com Re-stocking Conspiracy

Eastbay recently announced a huge restocking of our favourite and most popular Jordans on Saturday April 19th at 8:00am ET. I went to Eastbay.com the night before to see the line up and it was very impressive […]

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AirMaxMondays-Nike-Sportswear-City-pack
Apr
21

AIR MAX MONDAYS: NIKE SPORTSWEAR CITY PACK

With many high profile sporting events coming up during the summer of 2014 you better believe that Nike will make sure that they give the sneakerheads something to speak about. One of the biggest events to be taking place this summer, if not THE biggest depending on who you ask is the FIFA World Cup that is taking place in Brazil. Now, for those of you that don’t know what that is…it is pretty much the biggest soccer/football tournament in the world that takes place every 4 years.

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.