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    Sneaker Roast: Big Baller Brand ZO2

    Friday, May 5, 2017

    LaVar Ball is: “The worst thing to happen to basketball in the last hundred years.” as stated by veteran Nike  executive George Raveling. To be honest with you there’s not much to say because this sums up how many people feel about Mr. LaVar Ball and his antics over the past couple months. He is […]

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    AIR MAX MONDAYS: Nike Air Max 95 (Silver Bullet)

    Monday, April 10, 2017

    Before there were so many people doing amazing custom work to sneakers and Nike ID came about all we could do as sneakerheads is imagine what certain kicks would look like if they changed them up a bit. To be realistic there are so many varieties out there that would be impossible to satisfy the tastes of everyone.

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    Adidas Boosting on the Competition: The Technology…

    Friday, March 24, 2017

    Over the past couple years you can’t stop hearing the about Adidas Boost in the sneaker world. But like most crazes they come and go with Nike usually still holding the champion belt of longevity over the competition. But, this time something different happened…

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Articles

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Jun
2

AIR MAX MONDAYS: Nike Air Max 180 – Burgundy Safari

Though it is not a new trend in the sneaker world it is has ALWAYS been a hot one…I’m talking about the use of animal print on sneakers. Sometimes when you use it too much it can come across as very tacky or if you use too little of it comes across as pointless.

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OLYMPUS DIGITAL CAMERA
May
29

THROWBACK THURSDAYS: Do you remermber Avia?

Avia is an American shoe company that was created by a man named Jerry Stubblefield in Oregon in 1979. He was a former record setting discus thrower at the University of Oregon as well as an entrepreneur. It is stated that the name “Avia” was created by Stubblefield while he was on a flight, it is said to be derived from the latin word “avis” which means bird. Both Jerry and his son Don created things that basically revolutionized the sneaker world.

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AirMaxMondays-Flyknit-Max-Summer-Collection
May
26

AIR MAX MONDAYS: NIKE FLYKNIT MAX SUMMER COLOUR COLLECTION

If you have been following Air Max Mondays here on Sole Theory you would know that we have already featured the Nike Flyknit Max. That being said sometimes when you do the right thing to the right sneaker it demands being revisited! And BOY will you thank me for sharing this with you…my mouth is starting to water just looking at the preview pics for them…

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May
22

THROWBACK THURSDAYS: KangaROOS

So let me paint a picture for you…it’s the 80s and you and your friends are playing outside in your tight fleece shorts and t-shirt with your name spelled on the front with felt letters (I know you’re not laughing…because we all have photo album that will show the TRUE you!).  As I was saying…do […]

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Hammer
May
15

THROWBACK THURSDAYS: British Knights…don’t lie you know you had them!

Do you remember the 90’s? If you do…do you remember the fashion or for some the lack there of? HAHAHA let’s be real right now, if you were ever going to take a fashion risk of any kind one of the most forgiving eras had to be the 90s. I remember everything from people hair […]

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.