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    Sneaker Roast: Big Baller Brand ZO2

    Friday, May 5, 2017

    LaVar Ball is: “The worst thing to happen to basketball in the last hundred years.” as stated by veteran Nike  executive George Raveling. To be honest with you there’s not much to say because this sums up how many people feel about Mr. LaVar Ball and his antics over the past couple months. He is […]

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    AIR MAX MONDAYS: Nike Air Max 95 (Silver Bullet)

    Monday, April 10, 2017

    Before there were so many people doing amazing custom work to sneakers and Nike ID came about all we could do as sneakerheads is imagine what certain kicks would look like if they changed them up a bit. To be realistic there are so many varieties out there that would be impossible to satisfy the tastes of everyone.

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    Adidas Boosting on the Competition: The Technology…

    Friday, March 24, 2017

    Over the past couple years you can’t stop hearing the about Adidas Boost in the sneaker world. But like most crazes they come and go with Nike usually still holding the champion belt of longevity over the competition. But, this time something different happened…

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Articles

Reebok Court Victory Pump
Jul
24

THROWBACK THURSDAYS: Vintage Print Ad for the Reebok Court Victory Pump

If you ask most sneakerheads they will probably tell you that they considered the 90s to be the golden era for sneakers. Almost everything that people are killing themselves for now and sleeping on the floor in front of shops to get originated from the 90s. It seemed like every other day there was another sneaker gem being released for us to drool over.

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AirMaxMondays-07-21-14
Jul
21

AIR MAX MONDAYS: NIKE AIR MAX LUNAR 90 SP (MOON LANDING)

“One small step for man, one giant leap for mankind.” …and one Running Man, Roger Rabbit and Wop for sneakerheads! LOL…sorry I’m sure as you look at this you can tell what generation I’m from! If you are wondering what I’m talking about let me give you some background to educate you. On July 20, 1969 Neil Armstrong became the first man to walk on the moon

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whatsupjockwallpaper
Jul
17

THROWBACK THURSDAYS: Nike Print Ad for the Nike Air Jordan Bordeaux

Before there was social media and the internet, a sneakerhead had to do A LOT of searching to see the next release of any sneaker. So, the shock value and excitement for something coming out was a lot more mind blowing than it is nowadays. The way I was able to see previews of the new kicks was by catching some nice print ads in the latest issue of Sports Illustrated

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AirMaxMondays-Main-AirMax93-CanvasPack
Jul
14

AIR MAX MONDAYS: NIKE AIR MAX 93 – FOOT LOCKER EXCLUSIVE COLOURWAYS

I know that from time to time there are going to be sneakers that I will just not be able to get my hands on…but I would be lying if I said that it doesn’t hurt BAD! As a sneakerhead I’m well aware of the fact that there are going to be places in the world that get some really nice exclusive kicks that make me feel like relocating from Toronto just to cop some sneakers.

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AirMaxMondays-AirMax-Lunar1
Jul
7

AIR MAX MONDAYS: NIKE AIR MAX LUNAR1

With many things that involve fashion there is often lots of changes that happen. Some are good, some are bad, but there is a trend of changes that do happen frequently. This is no different with the wonderful world of sneakers, but fortunately for us things have been getting better with time…I mean give or take a couple of kicks here and there!

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.