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    Sneaker Roast: Big Baller Brand ZO2

    Friday, May 5, 2017

    LaVar Ball is: “The worst thing to happen to basketball in the last hundred years.” as stated by veteran Nike  executive George Raveling. To be honest with you there’s not much to say because this sums up how many people feel about Mr. LaVar Ball and his antics over the past couple months. He is […]

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    AIR MAX MONDAYS: Nike Air Max 95 (Silver Bullet)

    Monday, April 10, 2017

    Before there were so many people doing amazing custom work to sneakers and Nike ID came about all we could do as sneakerheads is imagine what certain kicks would look like if they changed them up a bit. To be realistic there are so many varieties out there that would be impossible to satisfy the tastes of everyone.

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    Adidas Boosting on the Competition: The Technology…

    Friday, March 24, 2017

    Over the past couple years you can’t stop hearing the about Adidas Boost in the sneaker world. But like most crazes they come and go with Nike usually still holding the champion belt of longevity over the competition. But, this time something different happened…

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One of my favourite things about the summer season for sneakers is the funky colourways that start dropping all over the place. There is nothing better than seeing classic sneakers get a nice face lift to almost reinvent them. To be honest there have been some sneakers that I wasn’t even feeling too much until they were released in a nice funky colourway.

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Toronto’s Sneaker Revitalization Expert: Doms Restorations – Part 2

Well sneakerheads I know that you all want to know more about Doms Restorations so without any further delay let us get back into it…

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THROWBACK THURSDAYS – Vintage Print Ad for the Converse Aero-Glide

In the late 80s and 90s a lot of the sneakers that were very popular had VERY heavy ad campaigns associated with them. Some of them good and some of them bad, but for the most part they were all memorable for us as sneakerheads to remember.

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Toronto’s Sneaker Revitalization Expert: Doms Restorations – Part 1

If you have keeping up with what we have been doing at Sole Theory you would know that we have featured some people that do very interesting things with sneakers. We have featured people that do everything from chop up some of the best sneakers ever made to create masks to people who recreate sneakers with construction paper. One of the features that we did that created the most buzz was on a Raleigh Restorations.

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As Air Max lovers we often focused on the most popular models of this classic sneaker and forget that there have been many other models that were quite nice. Due to the fact that classics like the Nike Air Max 1/87, 90, 95 and the list goes on various rare Air Max don’t get the type of limelight that they deserve, but when you see someone with them you damn near break your neck to get a look.

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.