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    Sneaker Roast: Big Baller Brand ZO2

    Friday, May 5, 2017

    LaVar Ball is: “The worst thing to happen to basketball in the last hundred years.” as stated by veteran Nike  executive George Raveling. To be honest with you there’s not much to say because this sums up how many people feel about Mr. LaVar Ball and his antics over the past couple months. He is […]

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    AIR MAX MONDAYS: Nike Air Max 95 (Silver Bullet)

    Monday, April 10, 2017

    Before there were so many people doing amazing custom work to sneakers and Nike ID came about all we could do as sneakerheads is imagine what certain kicks would look like if they changed them up a bit. To be realistic there are so many varieties out there that would be impossible to satisfy the tastes of everyone.

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    Adidas Boosting on the Competition: The Technology…

    Friday, March 24, 2017

    Over the past couple years you can’t stop hearing the about Adidas Boost in the sneaker world. But like most crazes they come and go with Nike usually still holding the champion belt of longevity over the competition. But, this time something different happened…

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Articles

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Aug
26

Sole Exchange – The Ultimate Sneaker Show

One of the great things about being a part of Sole Theory is being able to attend the great sneaker events that are held in Toronto as well as getting exclusive access to them. Early this summer an event by the name of Sole Exchange was brought to my attention and I had never heard about it, but within days I saw the buzz showing up on my Instagram timeline.

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Aug
25

AIR MAX MONDAYS: AIR MAX PLUS (CASPER)

I don’t think I’m too far off from saying that it doesn’t matter what brand or style of shoes you are into…there is just something about an ALL WHITE pair of shoes that just makes you feel so clean and fresh. Well, even though summer is coming to a close there’s nothing wrong with rocking some fresh white kicks when the time is right!

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Aug
22

Get the Royal Treatment at the Shoe Palace

Earlier this summer I had the pleasure of finally getting a chance to see Las Vegas, Nevada aka Sin City. It was K Laced birthday and he decided that he wanted to ring in another great year there…and who am I to argue? As any sneakerhead from Canada knows when you are going to the […]

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Aug
18

AIR MAX MONDAYS: NIKE AIR MAX 98 – HYPER COBALT/BLACK

Due to the fact that there are so many sneakers on the market we tend to forget some of the sneaker heat that was released in the past. Like most sneakerheads out there I’m guilty of sometimes forgetting some of the classics because of the amount of great releases that we have been getting now. This is one of the reasons why I’m so grateful for the retro market because it gives me the chance to have a second chance on sneakers that I slept on.

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Aug
14

THROWBACK THURSDAYS – Vintage Print Ad for the Nike Air Jordan XI

Back in the 90s before everyone had access to the Internet and YouTube or could record everything on TV with their Personal Video Recorder (PVR), all we had was VHS tape recordings. That being said if you were brave enough to tape NBA playoff games you would be going through a lot of tapes.

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.