If you haven’t noticed by now Nike has been taking us on a wonderful trip around the world with their Nike Air Max series this year.  Earlier this year Nike released an exclusive series called the Nike Air Max “Home Turf” Collection and it included various versions of their Air Max sneakers.

Out of this “Home Turf” series like all of packs they released there is one that seems to get catch the eyes of most sneakerheads. Is this pack it is the Nike Air Max 1 Milan QS. Ever since Nike announced that they were going to release this package everywhere you looked people were posting picks on the Nike Air Max 1 Milan QS. So much so that you wouldn’t even know that it was part of a pack at all!

That being said…who cares if it was part of pack…this sneaker is NICE! One of the things that Nike has done with a lot of these re-releases is they have gone back to using suede. Trust me, if you ask a lot of sneakerheads out there they will agree that a nice solid suede sneaker will always catch their eyes.

So let’s just start with the colorway of these beautiful gems. The Nike Air Max 1 Milan QS mainly comes in a wonderful Linen colorway with Atomic –Red-Sail highlights for the innersole and bottom of the sneaker. And yes you read right…the colour is called Atomic-Red-Sail…I couldn’t make that up if I tried to! As mentioned before the sneaker is predominantly made out of suede and it makes this sneaker look that much more beautiful!

I don’t know about you, but it seems like Nike is taking us all on an Award Tour with these wonderful Air Max releases and packages…can’t wait to see what else they have in store for us!

Now, let me be very real with all of you out there. I have NEVER been a big fan of having animal print on my sneakers or footwear in general. I have always found it to be very corny for the most part…mind you it may look good on some people (the ladies), but I have never seen anything that has screamed at me as a male to make me want to go and buy anything. Well…THESE bad boys have changed that stance for me.

Ladies and gentlemen…I present to  you the Nike Air Max 1 Blue Leopard.  I’ve said it before and I will say it again…Nike looks like they are trying to straight dominate this summer’s sneaker market with these ridiculous releases. How can you not like this sneaker? HOW I ASK YOU?!?!

The Nike Air Max 1 Blue Leopard is so simple…yet so beautiful. For one, look at the colourway. A nice vibrant Aqua Blue with various shades in it to give off the look of a leopard’s fur, Volt Yellow for some highlights around the sneaker and White…SOLD! To make things even better the sneaker is SUEDE! When is the last time you had a great suede sneaker?

Let’s face it…there doesn’t seem to be many good options out there and Nike has hit the nail right on the head by just taking their classics and making them that much more attractive. I mean if you are looking for that “wow factor”, what better way to do it by rocking a pair Nike Air Max 1s in Aqua Blue and leopard print!

WOW…I’m drooling just thinking about it! HAHAHA! Nike…if you’re listening I wear size 10.5 I would be more than happy to be your sneaker model from here on in! Just keep this sneaker heat coming!

Once upon a time, owning a pair of Jordans was reserved for the dope boys and the well-off kids in the suburbs. Now you can’t keep up with which Jordans are released and those who got trampled to get a pair. The one thing you can know for sure is that, there are more and more people in them. As a result, the appeal of owning “Jordans” gets a little diffused, and you no longer carry that crown as being the “Jordan King” among your peers. Now, let me be clear when I say Jordans. I mean pretty much every pair that was released while his “Airness” was hitting fade-away jumpers on your favorite team. That in itself is a stretch because towards the end of his career and now up to this point, Jordans have been pretty atrocious. That includes you too Spizikes. Now, you can load up the minivan. I know the Jordan purist are saying, “the kicks are made for basketball blah blah…”Eff dat! When it comes to the culture, nobody is trying to hoop in Js. We’re trying to stunt hard, and get noticed at the next [insert social event/gathering and throw in some haters here].

Now back to my theory. There’s no secret that the success of the Jordan brand depends on the retro releases. Sorry CP3 and Melo, you get no love from me with Team Jordans. I might have a change of heart if both of our names can fit on the endorsement cheques. Further to that, you never hear of anyone getting mauled for a pair of Jordan XXIVs – just saying!

There are too many variables against Jordans that don’t equate to a positive outcome. First off, by releasing so many retros in such a short time frame, along with the weak colorways. The exclusiveness instantly starts to diminish which in turn will lead to the need to own a pair of Js. Competition from other brands ie; Under Armor, Li-Ning, Peak etc.(let me pause and say that none of these brands currently have a pair of kicks to go toe-toe with Jordans). But to disregard that, these new players in the sneaker game don’t exist would be foolish ( that goes for you too Reebok and Adidas). Where was I?… Far-east fakes & re-sellers have also turned descent profits at the expense of Jordans over the years. Now here’s the kicker, if I told you that an outspoken Hip-Hop artist, that chugged a bottle of Hennesy on the red carpet, called the President racist on live TV, is dating a reality TV star who’s claim to fame was from a sex tape with that annoying kid from the “Sinbad Show” would garner more demand than a pair of Jordans. What would you say?

Sure, we might go ape-shit over a pair of retro Jordans that are coming out for the 47th time, but when do we get sick of the cycle? Especially when we look at our closet and see that we paid 200% more for the same kicks that came out just a few years ago. And knowing that some re-sellers are taking great pride in bending you over on release dates.

The culture is based on exclusiveness and great looking kicks. Both have started to dwindle with Jordans and soon enough so will the line-ups and weeks of camping outside. As Biggie said, “Things Done Changed!”

If you agree or disagree I wanna know… speak yo clout!

I’ve been pretty conservative for the most part. Only copping a pair of Jordan IVs which he will rock when he’s 3yrs old, and
be the envy of all the dads at the playground. There’s a chance that my son won’t be into kicks and wanna
rock sandals on the regular. If that comes to be the case, then we’re gonna have some serious issues. However; as a sneakerhead daddy, I want his sneaker game to be fresh and if that comes from a slight push from me, then so be it. He’ll have to have a compelling argument why his gladiator style sandals are better than a pair of New Balance 574s.

I understand that his little feet will be continuously growing. That just means I need to be more tactful in my approach. It would be foolish to grab all the classics before he can even walk. But I plan on stretching it out over a few years. Like myself, he will definitely have some duplicates and I totally look forward to the father-son outings, rocking the same kicks.

But to answer what kicks he’ll have is pretty simple and calculated at the same time. Here’s my guide in building the ultimate infant sneaker line-up:

Jordan IV (Birthday parties)

Jordan XI (Stroller rides in the mall)

Jordan XIII (Cruising with Dad)

Air Max 90 (Grocery shopping)

Air Max 95 (Daycare)

New Balance 574 (Playground)

Adidas Shelltoes (Reserved for: BBQs)

If you have any little ones that you cop kicks for, let’s see or hear the line-up.

I will be the first to admit that when Nike released pics of their Nike Air Max 2013 I wasn’t too impressed. That being said, it is hard to live up to the standard that they have set with the Nike Air Max foundation sneakers. One of the main reasons why I personally have not been feeling the Nike Air Max 2013 is the fact that they have this HUGE “Air Max” pasted across the back of the sneaker. I’m all about branding a sneaker…but this time it didn’t sit well with me!

Well, leave it up to Nike to step their game up and make people like me SHUT UP! Let me introduce you to the Nike Air Max Motion SP. This sneaker uses the same design mold as the Nike Air Max 2013, but gives it a much smoother and attractive look.

The Nike Air Max Motion SP is a very solid sneaker. The sneaker is constructed with perforated leather on the outside and a soft leather lining inside the sneaker. The designer of this sneaker still utilized one of the best features of the Nike Air Max 2013, which is the Air Sole Unit for maximum comfort. The sneaker has been released in 2 colorways thus far. The first being in majority Black with highlights of Photo Blue the other in majority Photo Blue. Either way I WANT THESE JOINTS!

If Nike was this diligent with all the sneaker bombs they have had in the past we would be in Sneakerhead Paradise…

OK for those of you that know me, you know that I’m not the biggest fan of the first Nike Air Yeezy and I will give the Air Yeezy 2 a passing mark. That being said…the colorways that the sneaker was released in were pretty attractive. So, apparently someone that works at Nike loves me this year because they took a colorway from the Air Yeezy sneaker and put it on a Nike Air Max 1! LOVE IT!

Ladies and gentlemen I would like to introduce the Nike Air Max FB – Yeezy. As I said before it looks like Nike is making a BIG push to make this the year of the Nike Air Max! It seems like every week they are just blowing our minds with various collections or sneakers in colorways that make you want to take a loan out and pay any price they ask for!

This Air Max has been given the Black, Fresh Mint (green) and Flash Pink colorway treatment…and what a thing of beauty it is! The one piece of bad news that I have for you all is that these bad boys are SOLD OUT everywhere! The only place that I was able to find them was at a place called Titolo and they didn’t have any left by the time I found them. Good luck finding them…the minute people caught wind of them they sold out. Hopefully Nike does another release of these sneakers or you better get on ebay or craigslist and start searching for a deal!

So spring is in the air and for sneakerheads that means it’s time to get them kicks ready for the world to see! It is soon time to debut all the sneakers that you’ve collected during the winter so you can shock your friends and any other innocent bystanders with a killer sneaker!

Well, for some of us there might be a couple of sneakers missing from that collection to really feel confident coming out of the gate…introducing the Nike Air Max “Beaches of Rio” Collection. I don’t know who was behind this collection, but they need a BIG promotion!

The “Beaches of Rio” Collection is made of up what most would call the best Nike Air Max in the series companied with their new technology, which is the Engineered Mesh.  For this collection, Nike used the Nike Air Max 87, 90, 95 and 97. If that’s not enough for you the colorways that they chose for each sneaker will have you looking at your feet while you’re walking!

It’s not even summer yet…but Nike is making a huge statement with a lot of their various releases especially with these Air Max collections that have been coming out over the past couple months.

This may very well be the summer of the Nike Air Max…

Whenever you sit down and speak with a sneakerhead they will more then likely they always know someone that has a crazy collection of sneakers for one reason or another. When we started doing these interviews for Sole Theory that was a common theme, but it is not often when people from 2 different worlds mention the same person. This happened when we posed the question to Patrice and DJ Grouch as to who they thought had a crazy sneaker collection…they both answered Big C. Patrice took it one step further and told us that we needed to see his “Shoeseum”…WHAT?!?!

So who is Big C? Well Big C whose real name is Craig Mannix is a very well known person in the Toronto region. To try and sum up what Craig has helped to do for the hip-hop music and the urban clothing industry through marketing and so on in Toronto or Canada in general in this article would be highly disrespectful! So, if you love what you see in Canada today in regards to hip-hop and urban culture, the next time you see him just say thanks! It is because of people like him you are enjoying what we now take for granted daily!

Why does everyone make special mention of Big C? Well…he wears a size 15! For the sneakerheads out there we all know that the sizes between 8 and 11 are usually the first ones gone when you are looking for that special sneaker, but who would even think that they make a lot of sneakers in size 15? You can’t just walk into your local Foot Locker or Champs and ask for the Nike Air Jordan IVs in size 15…that’s just not happening. So the question was where does he get his sneakers? How was he able to find sneakers that you can’t even find in the more common sizes?

Luckily for us Big C took time out of his hectic schedule to sit down and let us pick his brain on his views on sneakers and the culture that surrounds it. For all the sneakerheads out there this is one of the most interesting and opinionated interviews I’ve seen. This is because he has met most of the people we talk about and gone to the places that we think about when it comes to sneaker culture…

What made you start collecting sneakers?

When I was a kid the first pair of shoes that I actually saved up for and worked for were a pair of Ralph Sampson suede low cut Pumas.

How long ago was this?

This was…wow…well the fact that I mentioned Ralph Sampson who was a collegiate superstar that was sort of a professional bust. So, we’re talking the 80s…we’re talking the mid 80s.

Seeing that you’ve been in the industry for many years, which artist or person in the industry would you say had the best sneaker game that you have seen personally?

Fat Joe…Fat Joe, like for shear volume plus he has some rarities and stuff. So, yeah I would probably say him for sure!

So Fat Joe is THAT dude I guess then…?

Yeah he is, but although he does go deep into the (Nike) Air Force 1s and s%$#, which is a New York, Philly, East Coast thing. I mean I find now that I would be very hard pressed to put an (Nike) Air Force 1 on my foot.

Because everybody has them…

And I have some (Nike) Air Force 1s that I know would really fly some people’s heads, but I don’t…maybe I may go back to wearing them again, but I just don’t see myself wearing them again.

I see that you have a lot of gems (sneakers) in your collections, seeing that you wear a size 15 where does someone like you go when they are looking for their sneakers?

I don’t really go anywhere to be honest. People just know me and so do the shoe companies. I have been fortunate because I have been around for a while and I know people in different places and stuff. And also the stores…RIP Goodfoot…I mean those guys used to look out for me, they would tell me what’s on the books! They let me know about stuff I didn’t even know about and get me stuff.

I mean I have Y3 sneakers from Nomad…Y3 Ostrich White low cut sneakers and when I say Ostrich, I mean Ostrich skin sneakers. You know what I mean? In a size 15! I think it’s like if you’re determined you can find stuff and I find a lot of people at the companies and even at the shoe stores want to find a 15 because they can’t believe it. They’re like “you got a Raygun Dunk in a 15…you got a Mission Dunk in 15 I mean they can’t even believe you got the Yeezys in 15!” They think that’s crazy right! So, it kind of works out for you too because they’re like “it’s a 15!” (starts laughing) “Someone actually wears that!”

So the sheer wow factor that sneakers are made that big is what helps you out!

Right, I mean to me it’s just natural…I mean I don’t understand why…as I kid I could understand. Trying to get a size 15 shoe as a kid was hard, I mean I was only able to get like one pair of shoes a year because of it. Even when I started working and buying myself sneakers I remember I got the first Flights, they were white with blue piping and the eyelets were made out of plastic, which I remember ended up popping (starts laughing). I remember taking those shoes back, but when those shoes came out they were like $200! I remember working and saving up a couple paychecks to get them. And I got them from Sporting Life of all places.

It was from that experience I quickly learned things like when I’m travelling to see if there is an outlet out there. Especially when I go to the US and you ask them for a size 15 they are like “Oh sure here is our size 14 and 15 section right here.” I’m like WOW. In Toronto, when you ask for a size 15 they always come out with a white low cut Nike Air Force One and you’re like “Thank you…great!” (Rolls his eyes)

So you did what you had to do?

Yeah, I always knew that keeping them was something to do.  As a kid when I was into something I was really into it! I couldn’t afford sneakers as a kid, but I used to collect comic books and even back then I knew to buy 2 copies. I would buy one copy to read and the other copy would be bagged and boarded…

And you would save them for a brighter day right?

Well a brighter day never came because my mom gave away all my comics! But, that’s a different interview at a different time…I love my mother and lets not talk about that. So lets move on…(starts laughing)

I WILL NEVER WEAR LUGZ! Are you kidding me?!?!

So when you buy a sneaker what do you look for in it?

Gotta be something that relates to me. Something that I like…I mean back in the day when you bought sneakers it was to look fly. So it was more a matching type thing where you buy them to match this or that…like “I got these and they will match with my this” you know what I mean? And then when I really started to get into sneakers and learn about sneaker culture it was like the type of sneaker. But at the same time there are people out there that only identify with one sneaker. You will have a guy that will just buy (Nike) Air Force 1s or others will just buy Js (Nike Air Jordans), there are so many Jordan heads out there.

That’s almost like a subculture in itself…

It is within sneaker culture. You know, my ultimate shoe is the (Nike Air) Jordan III and I know that it is the one sneaker that I will purchase whenever it is re-issued and I can find a (size) 15. The (Nike Air) Jordan I, III, IV and V if I pass them or find them in my size more then likely I will take them.

So the classic Jordans are the ones that you prefer?

Yeah…

Do you care if it has the Jumpman on the back or the Nike Air…which one do you prefer?

I have an old pair of (Nike Air) Jordan IIIs floating around; I think they are still in the box somewhere that have the “Nike Air” on the back of them.  That was the last year; I don’t even know how old those shoes are. That would make them from what like the mid 90s or something like that right? And they are not worth wearing anywhere, but I kept them because…I guess for nostalgic reasons or just to tell anyone in their 20s that the Jordans had “Nike Air” on the back of them. (Starts laughing)

It came with a key chain too!

Yeah it came with a dope key chain. I actually think that I have a key chain around here somewhere too. I mean now it’s about what is stylish and what speaks to me…I mean lately I have been wearing a package that came out a couple years ago that very few people knew about called “Considereds”…”Nike Considereds”. They are made out of all recycled materials…the box and whatever. It looks more like a desert boot, but I decided to wear it because it fit what I was wearing and you weren’t going to see anybody wearing “Considereds”…

Especially in a size 15!

Yeah…especially in a size 15, it’s just not going to happen! But, my style has changed…especially with age. I mean it evolves…I can’t see myself wearing a pair of (Nike) Air Force 1 Easter Eggs…which I have. They are pastel blue, pink and white.

You have to save those for the next time that you go to Miami!

Or something like that! I mean it’s just not…what am I going to do pull those out and put on a pair of f%$#)@*+ three quarter Enyce jean shorts? (Starts laughing) I mean come on man! Like there’s no swag in that! That’s like “old guy hates hip-hop!” That’s…WOW! I mean at this point you are now someone’s uncle! But will I get rid of them? HELL NO…because they mean something to me.

When it comes to branding and marketing which company do you think does the best job?

Nike…

That’s it?

(Shrugs his shoulders and laughs) I mean others have done some really cool stuff here and there…shown some moments of brilliance, but let’s keep it very real! Yes, 90% of my shoes are Nike shoes, but aside from that and I’m being extremely objective here…I mean look just LOOK! Even if you’re a guy that only wears Adidas…if you’re an Adidas head you cannot deny it. I mean it’s like they say “You have to give Jack his jacket!”. You cannot deny it…you know what I mean? Let’s just look at the most recent thing that they did, which was take over action sport. Like in 10 years they took it!

What is your favourite sneaker campaign? Or what was your favourite sneaker campaign?

I know when I say this people are going to say “You’re just saying this because you were there or you’re old or whatever…” BUT the Jordan, Mars Blackmon, Spike Lee S*&%! To me is the most iconic campaign that Nike has ever done! And it tied in so much at a time that you know…the stuff that Jordan, Nike and Spike Lee were doing…it seemed so natural. Now you look at campaigns they’re not natural. You know…you know you’re being sold! Although some of them are entertaining. I like the new Kobe campaign; it’s pretty cool…not a fan of the guy himself, but the campaign is cool.

Is it because it ties into the music, culture and the subculture of hip-hop and things of that nature?

It does tie into the music; the culture…I mean Nike has prime real estate in Spike Lee’s greatest film. Like…PRIME! There has never been a product placement in film. I mean product placement in film now is just so stupid…it’s just so obvious! It’s like “Why is that guy walking around with that can of Dr. Pepper?” or “Why did she specifically ask for that product by name and not just ask for a coffee?” It’s just obvious.  But, that scene with the dude…(starts laughing)…when the dude with the bird jerk seat steps on other dude’s shoes! The (Nike Air) Jordan IVs with the speckle…I mean come on man! SERIOUSLY! That’s classic material right there. That to me is amazing…that Jordan and Nike stuff…amazing! But don’t get me wrong there have been some other campaigns from other companies that have been really cool too.

But that one is the highlight in your mind though?

Yeah in my mind!

So, other than Nike is there any other Sneaker Company that you think you could help with their branding?

Umm…Adidas. I mean the Originals…if they keep cranking out those silhouettes they will be ok in the Originals. But, it’s really about developing new stuff and they are really doing well in skate. Adidas has really starting doing well in that market…their team is credible and proper and I tip my hat to the way they entered that market.

Well it was literally a market that was untapped by the big box sneaker brands…

Well of course, it wasn’t until Nike kicked down that door with the SB brand. I mean even look at Supra now! But, look what Nike did with the SB. When they came in with the SB the skate community was not feeling it. But, they kept at it and kept at it…signed the right riders and now SB is credible. They are now a credible brand…they have broken through.

What is your favourite reference to sneakers in hip-hop music?

(Looks up at the ceiling) That’s not easy for me! I don’t know because to be honest with you most of the sneaker hip-hop songs are corny.

It doesn’t have to be a song it could be a line or something like that…

Ummmmm…I don’t know man…I just don’t know!

You think you’re going to take a pass on that one?

(Laughs) Yeah man!

Through your travels around the world, where have you seen the best sneaker culture?

Different strokes for different folks! Like I’ve been to New York during different eras where it has always been about (Nike) Air Force 1s. I’ve seen that culture, I’ve seen through the whole sneaker collecting culture when is started getting deep and stuff like that…Ummm…I’ve been to LA (Los Angeles) and seen that (Nike) Cortez culture first hand. I’ve been in the stores myself and seen it! I mean you walk into the hood in LA and you’re seeing (Nike) Cortez that you didn’t even know existed. Out here you go into a store in our parts of the city and what colours do you see? White, grey and black! Right? Out there you have all sorts of crazy s$%#! Whether or not (Nike) Cortez is your shoe or not is something different, but you get to see the whole subculture to a region.

Have seen anything else outside of North America?

I’ve been to the UK (United Kingdom) where they’re not even about sneakers they’re all about your “trainers” (says it in a British accent). Out there they are all about their Adidas. Umm…it’s very much Adidas there and if they’re going to go Nike it’s (Nike Air) Max. They have an Air Max culture and France kind of mirrors that. You know what I mean? It’s funny and I bet you because I’ve been to Nike Town in London (UK) and I’ve gotten dope Js (Nike Air Jordans)…I mean I got a pair of Js (Nike Air Jordans) in London and it was funny because A. it was a size 15 and B. the guy working there said that only people that play basketball came there to by them. (Starts laughing) It’s not a shoe for them…you know what I mean?

Seeing that you were in the clothing industry some time ago…would you say that the clothing completes the sneaker or does the sneaker complete the outfit?

For me it’s changed…but if you are a sneakerhead, which I once was for many many years, you would grab your shoes and then look for an outfit to go with it. So it was from the shoes up. For me now it is what goes with what I’m wearing.

So now you go for the outfit and then the shoes?

Exactly!

What sneaker would you not be caught dead in?

Ummm…(begins to go into deep thought)…that new (Nike) Air Force 1 that they came out with for the 25^th anniversary.

The one with the clear sole?

Yeah! I don’t like that shoe. Why mess with perfection? Right? I’m highly against that! There are numerous Reebok shoes I would never be seen in. I have 2 pairs of Reeboks, one of which is a black on black classic Pump. I mean I don’t know when I would wear it, but it is black on black so maybe I will wear it…I don’t know because it is a lot of shoe. What else wouldn’t I wear…?

I mean a lot of people say things like Lugz…

I WILL NEVER WEAR LUGZ! Are you kidding me?!?! Oh sorry…Team Jordan! You will never see me in a pair of Team Jordans! NEVER! I don’t believe in it…I don’t believe in Team Jordan! If (North) Carolina is a Team Jordan team make baby blue (Nike Air Jordan) IIIs, IVs put them on them and let them play in them! Like this Team Jordan stuff I just can’t get with. To be honest for the teams…fine! But, not for commercial use…not for commercial use man! It’s like if you’re going to play ball and you don’t want to spend the big money for a Kobe then or the Lebron then get a Team Jordan and go ball! But they are not for commercial use…don’t be buying them and f@#$%^& like you’re rocking a pair of fresh (Nike Air Jordan) IIIs or IVs out the box or XIs or IXs are your thing. Come on…like when they come up to you and they are like “I got some Jordans boy…” You’re like “no you don’t!”

And the hybrid stuff…(puts his dead down)…the hybrid stuff is an abomination man! This hybrid stuff is like that movie with Adrian Brody…with that genetic creature they made…

Splice!

SPLICE!!! Nothing good can come from splicing man! That’s why genetic research is illegal in many many many countries around the world man! You don’t mess with it man…you just thank Tinker (Hatfield) for all the great work that he’s done and thank him for what he has given you and call it a day!

I would like to take the time to thank Craig Mannix aka Big C for sharing his sneaker knowledge, collection and experience with us. As you can see he has been around for a while and with that has seen things that many of us would never know about. I mean when is the last time have you heard the name Ralph Sampson in regards to sports much less sneakers?!?! I’m not going to lie…I had to look that one up! LOL

It is one thing to have a sneaker collection…but when it is in size 15 it will really blow you away!

Oh shit! If you thought Nike and Reebok were the only brands digging in their bag of retro releases in 2013. Get ready for what Fila has in store with its re-releases from the 90s. One thing you can count on, is for all the Toronto “roots men” to scoop up every colour under the rainbow. Lest not forget about that uncle that has been rocking Fila’s for the past 2 decades. He can finally add some fresh classics to his arsenal.

My first pair were back in ’91, when my rotation consisted mostly of Nikes. My game was looking extra tight during recess, thanks to my big brothers that put me on. Why wait so long Fila? I anticipate Champions and Ellesses are gonna wake the f#ck up and join the re-release party.

One of these releases is the new Nike Air Max 95 EM series, but in particular the Nike Air Max 95 EM – Honolulu. This sneaker is part of a “City Pack”, which Nike has been putting out for various cities around the world in 2013. The pack is made up of various Nike Air Max sneakers in VERY exclusive colorways.

What is very interesting about these sneakers is that Nike has taken the time to make some of their most comfortable sneakers even more comfortable by introducing new technology called Engineered Mesh.  With this new technology comes a very new an interesting look to a lot of the Nike Air Max sneakers. With the Air Max 95 they have implemented this technology on the upper portion of the sneaker in dark grey. When you take a closer look at this section you can see the small vents in the Mesh to allow it to breathe better.

With all that being said…the Nike Air Max EM – Honolulu is just a thing of beauty. The upper portion of the sneaker is black with a speckled strata grey midsole. To add more lustre to this sneaker it has bright crimson coloured Visible Air Units. I have been very upfront with stating that I don’t really like when Nike messes around with some of their masterpieces to make a dollar…but in this case they will be able to take my money! This sneaker is as pretty as they get and it is as comfortable as it is pretty.  The Nike Air Max 95 series is one of the most comfortable sneakers on the market and now they have made them prettier and more breathable for the comfort of the person wearing them…one word…SOLD!

Make sure to keep an eye out for what Nike is doing in the coming months because it looks like they are going to be taking over the sneaker market in a big way especially with spring and summer right around the corner.