Sneaker Roast: Big Baller Brand ZO2


LaVar Ball is: “The worst thing to happen to basketball in the last hundred years.” as stated by veteran Nike  executive George Raveling. To be honest with you there’s not much to say because this sums up how many people feel about Mr. LaVar Ball and his antics over the past couple months. He is […]

Jeremy Scott and Adidas Strikes Again!


Just when you thought Adidas and the Jeremy Scott collabo was done, they had an ace up their sleeves (not really) […]

Sneaker Roast: Reebok ZigNano


Let me start by saying that if you own these shoes, I hold you partially responsible for encouraging this madness. I have love for Reebok but when they put out garbage like this it makes me wonder […]

Sneaker Roast: adiPure Trainers


I consider myself fairly open to new styles when it comes to footwear but these sneakers shaped like feet deserve a good roasting.  I’m sure those zen, runner/yoga types who spend their days teaching yoga and sipping green tea are all over this shoe. My first encounter with these neanderthal-like slip-ons was at the gym. It […]

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.