AIR MAX MONDAYS: Nike Air Max III / Nike Air Max 90


First off, one of the very interesting facts about the Nike Air Max III is the fact that it only got the name Nike “Air Max 90” after it was re-released in a retro campaign that Nike was doing around the year 2000. Before then it was simply known to every as the Nike Air Max III. Another interesting fact about the name of this sneaker is often referred to as the “Infrareds” […]

Kicks & Cuts: Patrice Alexander


It is no secret that most sneakerheads like to look good from head to toe, so it should be no surprise that you see most sneakerheads with a fresh haircut to match their fresh kicks. For as long as I can remember the barbershop has been a place where you could see some of the best sneakers around, even at the risk of getting hair all over them […]

Air Max Mondays: Nike Air Max II / Nike Air Max Light


With the overwhelming success of the Nike Air Max I it would only make sense to follow it up with another sneaker to keep the hype going. The Nike Air Max II otherwise known as the Nike Air Max Light to others was very similar to its predecessor, but at the same time added some newer features to the sneaker.

AIR MAX MONDAYS: Nike Air Max I / Air Max 87


When you look at a lot of the sneakers in today’s market one can see all the technology and thought that goes into creating them. Nike has been a trail blazer when it has come to sneaker technology and one of the sneakers that they created that is still relevant to this day is the Nike Air Max […]

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.