AIR MAX MONDAYS: Nike Air Max 95


There were many Nike Air Max models before this sneaker and there has been many after it, but to most sneakerheads the Nike Air Max 95 is known as the “The Air Max”. This sneaker was considered to be a huge breakthrough for Nike when it hit the market due to multiple factors such as its aesthetics, performance and construction […]

AIR MAX MONDAYS: Nike Air Max 93


With the release of the groundbreaking Nike Air 180 Max on the market most people could only wonder if Nike could possibly release another sneaker to push the creative borders any further…well they did! Usher in the Nike Air Max 93 designed by the legend himself Tinker Hatfield […]

AIR MAX MONDAYS: Nike Air 180 Max


The Nike Air 180 Max is considered by most to be a classic sneaker. One of the main reasons for this is because it contained about 50% more air in the sneaker than all the previous Nike Air Max. Considered to be one of the most revolutionary sneakers at the time, the Nike Air 180 Max showcased an expanded Visible Air Unit to a protective visible outsole in the heel […]

AIR MAX MONDAYS: Nike Air Max IV / Nike Air Max BW


With the Nike Air Max craze now in cruise control on the sneaker market the only question on minds of most sneakerheads was “What’s next?” The answer to that question would be the Nike Air Max IV otherwise known to some as the Nike Air Max Classic BW […]

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.