WANTED: Reebok DMX Run

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I remember when I first saw these sneakers in 1998…I knew I had to have them. There was just something about the way they looked that had me drawn to them. When I got them I was even happier because it was one of the most comfortable shoes I have ever worn. I could actually feel the air get distributed throughout the sole of the sneaker as I walked around in them…a thing of beauty […]

WANTED: Nike Air Challenge IV

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I will never forget the first time I saw these sneakers. I was reading a Sports Illustrated magazine and the ad for the Nike Air Tech Challenge IV hit me like a ton of bricks. As soon as I saw it I knew that I had to have it…but where would I find these sneakers? I looked at Foot Locker, Champs and other various sneaker outlets, but I could not find these sneakers!

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.