AIR MAX MONDAYS: Nike Air Max 90 – ICE


One of the best things about doing Sole Theory’s Air Max Mondays is when you get fellow sneakerheads constantly sending me pics of various Nike Air Max that come out all the time. Some of them I have seen others I have not…so when I haven’t seen them…they become one of the featured kicks!

AIR MAX MONDAYS: Sole Diva Edition: Nike Air Max 1 – Disco Ball (QS Pack)


I’m sure that you have heard that saying that “Disco is DEAD!” Most people that you ask about that era often tell you that they are trying their best to forget that time in their lives. Well leave it up the designers at the Nike camp to bring it right back for all of us to relive!

AIR MAX MONDAYS: Nike Air Max – London Underground Pack by Roundel


Have you ever seen a pair of sneakers that makes you say “WHAT THE HELL?”, but not in a bad way. Well, that’s the way I felt when I got my first glimpse of the Nike Air Max – London Underground Pack by Roundel. These are some serious funky sneakers…and as ALWAYS…I WANT THEM!

AIR MAX MONDAYS: Nike Air Max 1 “Split Pack”


You will often hear people say “If it ain’t broke…don’t fix it!” Well, they didn’t speak on the fact that you could not modify it…and boy has Nike been doing some modifications to their classic Air Max sneakers! The most interesting thing about a lot of the modifications with the Air Max sneaker is you can simply change the colourway and a lot of sneakerheads will lose their minds over how CRAZY the sneaker looks…and I can sit here and honestly tell you I’m one of those people! I confess…

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.