Air Jordan XXIII: The Milestone Sneaker


There is really only one word that can describe the Air Jordan XXIII…MILESTONE!!! In 1985 when Nike introduced the Air Jordan sneaker line to the world I don’t think that they could have foreseen what the outcome could have been. Billions of dollars in revenue for a brand that stood out like no other in the world and a legacy that went far and beyond just the sports world!

Air Jordan XXII: The Jordan Fighter Jet Sets Flight


To have to create another Air Jordan sneaker by this time would just seem like an impossible task, but just like Michael Jordan demonstrated time and again with his basketball performances…NOTHING IS IMPOSSIBLE! 2007 introduced us to the Air Jordan XXII, a sleek new creation from the mind of D’Wayne Edwards for a second year in a row […]

Air Jordan XXI: The Legacy Continues…


20 years has elapsed since the first Air Jordan sneaker was released and sneaker collectors as well as Michael Jordan fans just keep wondering if they can continue to put out a satisfactory product. The answer…YES! First things first…there has been a long line of heavy weights that have been lending their brilliant designs to this sneaker line so to keep this trend going D’Wayne Edwards stepped up to the plate next […]

Sole Theory Talks Jordans with 2K Sports


Just like the 2011 NBA Playoffs we’re winding down on our 25 days of Jordan feature here at Sole Theory. As sneaker heads first and basketball gamers second (Anyone remember Bulls Vs. Lakers or Jordan Vs. Bird?) we thought it would be an added bonus to our readers to get some insight on the Air Jordan Collection included in NBA 2K11 […]

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.