So they are JUST Air Jordans you say


As much as most people would like to think that having the re-release of the Air Jordan XI also known as the Concords is not a big deal…IT IS! Some people would say that various individuals have gone a bit far to get these sneakers, but at the same time people line up for days for the newest product from Apple and people tend to forget about the people that lined up for the release of the new Call of Duty video game.

AIR JORDAN 2010: Take A Look Through the Air Jordan Window


With all the accolades that the Air Jordan sneaker had accomplished over the many years of production the Air Jordan 2010 represented another milestone in the world of athletic footwear. The Air Jordan had now reached its 25th sneaker in the lineup. As with anything else in the Air Jordan series, when they reached a milestone of any kind they would call on the gentlemen that made the sneaker brand as powerful as it was…Mr. Tinker Hatfield.

Air Jordan 2009: The Legacy Continues


It has been a year since the release of the Air Jordan XXIII and the sneaker community is wondering if this is the end of the glorious Air Jordan line. A quick answer…NO! Thankfully the Air Jordan legacy was going to continue on, but instead of following the Roman numeral format they had now opted to use the actual year of release for the name of the sneaker. So, the next sneaker in the line was named Air Jordan 2009.

Nike Air Jordans vs Jumpmans


Not trying to burst anyone’s bubble but this goes out to all the so-called sneaker heads boasting about how many Jordans they own. Some of you need to realize that those Jordans you’re wearing are simply Jumpmans. Sure they’ve been released under the Jordan brand and what was once a Nike Air emblem […]

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.