THROWBACK THURSDAYS – Vintage Print Ad for the Nike Air Jordan XI

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Back in the 90s before everyone had access to the Internet and YouTube or could record everything on TV with their Personal Video Recorder (PVR), all we had was VHS tape recordings. That being said if you were brave enough to tape NBA playoff games you would be going through a lot of tapes.

THROWBACK THURSDAYS: Nike Print Ad for the Nike Air Jordan Bordeaux

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Before there was social media and the internet, a sneakerhead had to do A LOT of searching to see the next release of any sneaker. So, the shock value and excitement for something coming out was a lot more mind blowing than it is nowadays. The way I was able to see previews of the new kicks was by catching some nice print ads in the latest issue of Sports Illustrated

Eastbay.com Re-stocking Conspiracy

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Eastbay recently announced a huge restocking of our favourite and most popular Jordans on Saturday April 19th at 8:00am ET. I went to Eastbay.com the night before to see the line up and it was very impressive […]

The Jordan Camp Serves Dessert With the Air Jordan V Retro – Oreo

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Alright…so if you have been following Sole Theory and the journey that I took you through with all the Nike Air Jordans you should know by now how I feel about retro Jordans that are missing the “NIKE AIR” on the back of them. That being said…you will often hear that saying that the best way to get to someone is through their stomach. Well it seems like the designers at the Jordan camp were listening loud and clear…introducing the Air Jordan V Retro – Oreo…

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.