Adidas Boosting on the Competition: The Technology…

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Over the past couple years you can’t stop hearing the about Adidas Boost in the sneaker world. But like most crazes they come and go with Nike usually still holding the champion belt of longevity over the competition. But, this time something different happened…

Adidas Boosting on the Competition…

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It has been no secret that in the sneaker world that when it comes to dominance Nike has had a stranglehold on the market. So much so that even their sub brands like the Jordan Brand and LeBron James’ line have become more dominant than brands outside of Nike.

The Adidas Motumbos are back…and who cares!

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Back in the 90’s when the young people that ran the urban scene took an Afrocentric approach to fashion; you could not go too far without something that had a hint of African culture on it. That being said almost every major brand whether it was clothing or shoes made sure to implement this formula into their products to make sure…

Holiday Sneaker Wish List

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The holiday season is well under way and for sneaker enthusiasts, that potentially means your favorite sneaker stores should have a few deals and promotions. I tend to refrain from asking for kicks as my Christmas gift unless it’s from someone that knows my distinct taste in footwear. We all know someone that got a pair of Jordache instead of Jordans.

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.