Throwback Thursdays: Nike Air Max 180 Commercial

When it comes to marketing campaigns it’s no secret that Nike pumps every last dollar into an already bloated marketing budget. The release of their Air Max 180 also known as Charles Barkley’s signature sneaker was launched with a 30 second animation in the early 90s. It starred a larger than life Charles Barkley imposing his will on some weak pint-sized opponents.

I still remember having Kool-Aid fruit punch stains around my mouth, while my friends and I debated if this was actually going to be a real cartoon. It had very few product shots, amazing animated sequences and quality that was on par with Thundercats and Silverhawks if not better. Just like that, there was no follow up commercial and I’m here writing about it 20+ years later. Check it out and let me know if you feel what I’m saying.

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Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.