Sneaker Roast: Reebok ZigNano


Let me start by saying that if you own these shoes, I hold you partially responsible for encouraging this madness. I have love for Reebok but when they put out garbage like this it makes me wonder. Who let the boss’s son in the room during the creative process?¬†My main beef is with the sole of the shoe. You can clearly tell that every other part of the shoe was going according to plan. Until someone said, “You know what would be cool…” I’ve worked in the creative field all of my career and 90% of the time when someone says that they are either a) The least creative person in the department, or; b) The least creative person in the department. But this screams out, “The hell with our reputation, I want the thickest zig-zag soles you can find me.” Once again Reebok has managed to put some distance between themselves and the rest of the pack and I don’t mean that in a good way.

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Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.