AIR MAX MONDAYS: Nike Air Max Plus (Tuned Air) – 15 Year Anniversary

With all the hype that Nike has been doing with the re-releases of their classic Air Max sneakers in a variety of styles and colourways some of the other classics have not been getting the shine that they deserve. One of the Air Max that is not talked about too often, but in my opinion is one the MOST comfortable sneaker s ever made is the Nike Air Plus also known as the Tuned Air.


I remember in 1998 when I was walking by the Foot Locker in the mall and I saw these Hyper Blue sneakers with Visible Air Units all around the sole…I MUST HAVE THEM! I didn’t know what they were or what they were called, but they were HYPER BLUE! One of the best things about this sneaker was the fact that it was not as expensive as most of the sneakers being released at the time, but so much better than most of them.  As all sneakerheads know, it is one thing for a sneaker to look amazing, but if they look as good as they feel it is like HEAVEN! When I tried on the Nike Air Max Plus in the store it felt like the best of both worlds between the Air Max technology and Zoom Air technology…in other words…complete BLISS on my feet!

The Tuned Air technology uses a different type of Air Unit technology that provides much more cushioning than most of the Air Max do even up to this day. Due to the fact that I’m flat footed I often bite the bullet and sacrifice comfort for just the overall look of the sneaker. But, with this sneaker I got the best of both worlds! So, you better believe I have quite a few pairs of these bad boys stocked up in my collection!


The Nike Air Max Plus was never considered to be the most fancy of any in the Air Max series, but that being said it was the canvas for the most colourways I have seen released on any sneaker. After the initial release in the original Hyper Blue it seemed as though every week there was a new colourway being released for both men and women…almost to the point where it seemed like overkill!


Mark my words though as a sneakerhead…if you want to have a great sneaker in your collection and something that is VERY comfortable do yourself a BIG favour and grab a pair of Nike Air Max Plus to add to your collection.

They are slated to be re-released for the 15 year anniversary of their initial debut! COP IT!


    I snatched a pair tonight @ Champ’s, and I didn’t even know they’d been 2013 retro’d for the US. Before tonight, I’d always wanted, but never owned a hyper blue pair (I’ve conversely had 7 pairs of my favorite Orange tigers, though), and when they caught my eye on the main entrance display, I immediately thought “Get’Em!” I even moved my pink foil Air Max 95’s down the Christmas list for them!

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Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.