AIR MAX MONDAYS: Nike Air Max 1 Cork

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One of the hardest things to do in the sneaker world is make a classic better than it already is. That being said Nike has been able to work some miracles over the past couple years due to the advancement of sneaker technology as well as great new colourways for many of the sneakers.

AIR MAX MONDAYS: Nike Air Max Foamdome (Varsity Purple)

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If you are like most people that live in areas that have the various seasons, you know that when winter comes around it is time to put your good sneakers on ice (no pun intended). During the winter periods most sneakerheads will be rocking various boots and so on, but the odd person will still wear their sneakers through all the harsh seasons…why?

Adidas Boosting on the Competition…

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It has been no secret that in the sneaker world that when it comes to dominance Nike has had a stranglehold on the market. So much so that even their sub brands like the Jordan Brand and LeBron James’ line have become more dominant than brands outside of Nike.

Air Max Mondays: Nike Air Max Uptempo 97 (Black/White)

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There are many sneakers that I have had that even though they may not have been the most popular with a lot of people they were a staple in my journey through parts of my life. For this week’s Air Max Monday entry I am featuring a sneaker that carried me through my senior year on the basketball team and important to me due to the fact that it was something that a lot of the members my team wore as well…

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.