Sneaker Diversity: Introducing SwiftWear

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One of the most amazing things about the sneaker culture in today’s market is the fact that even though there are millions of sneakers to choose from…for some reason most people tend to wear the same things all the time. Every company claims to have the newest technology and so on, but at the end of the day a lot of people don’t care because all they want is what is new. With the sneaker market pretty much dominated by a couple of strong brands it often makes it hard for another brand to come up and become popular with the sneakerhead community.

Sneakerhead NBA All-Star Weekend 2016 in Toronto, Canada

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When it comes to All-Star weekends most sneakerheads know that on NBA All-Star weekend you are going to see some real sneaker heat displayed. Most players that take part in the weekend showcase some of the soon to be released kicks from either their own line or the company they are currently sponsored by. Either way as sneaker lover you are always in for a good treat to see what is up and coming on the market!

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.