THROWBACK THURSDAYS: Do you remermber Avia?

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Avia is an American shoe company that was created by a man named Jerry Stubblefield in Oregon in 1979. He was a former record setting discus thrower at the University of Oregon as well as an entrepreneur. It is stated that the name “Avia” was created by Stubblefield while he was on a flight, it is said to be derived from the latin word “avis” which means bird. Both Jerry and his son Don created things that basically revolutionized the sneaker world.

AIR MAX MONDAYS: NIKE FLYKNIT MAX SUMMER COLOUR COLLECTION

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If you have been following Air Max Mondays here on Sole Theory you would know that we have already featured the Nike Flyknit Max. That being said sometimes when you do the right thing to the right sneaker it demands being revisited! And BOY will you thank me for sharing this with you…my mouth is starting to water just looking at the preview pics for them…

THROWBACK THURSDAYS: KangaROOS

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So let me paint a picture for you…it’s the 80s and you and your friends are playing outside in your tight fleece shorts and t-shirt with your name spelled on the front with felt letters (I know you’re not laughing…because we all have photo album that will show the TRUE you!).  As I was saying…do […]

THROWBACK THURSDAYS: British Knights…don’t lie you know you had them!

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Do you remember the 90’s? If you do…do you remember the fashion or for some the lack there of? HAHAHA let’s be real right now, if you were ever going to take a fashion risk of any kind one of the most forgiving eras had to be the 90s. I remember everything from people hair […]

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.