AIR MAX MONDAYS: NIKE LUNARMAX FLYKNIT CHUKKA SP (NYC)

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Many do not have any clue how much time and research actually goes into the design and build of a sneaker…and for the most part a lot of people don’t even care. But, if you pay close attention to a lot of trends with sneakers lately you can see that once something picks up and […]

Eastbay.com Re-stocking Conspiracy

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Eastbay recently announced a huge restocking of our favourite and most popular Jordans on Saturday April 19th at 8:00am ET. I went to Eastbay.com the night before to see the line up and it was very impressive […]

AIR MAX MONDAYS: NIKE SPORTSWEAR CITY PACK

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With many high profile sporting events coming up during the summer of 2014 you better believe that Nike will make sure that they give the sneakerheads something to speak about. One of the biggest events to be taking place this summer, if not THE biggest depending on who you ask is the FIFA World Cup that is taking place in Brazil. Now, for those of you that don’t know what that is…it is pretty much the biggest soccer/football tournament in the world that takes place every 4 years.

AIR MAX MONDAYS: Nike Fingertrap Max

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If you’re like me you will often see sneakers that you really like on the market, but when you see them you know something is missing on them. Sometimes you can put your finger on it and then there are the times when you just don’t know what it is. There have been many sneakers that I have seen Nike release and I have often wondered how they would look if they became a part of the Nike Air Max family.

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About Sole Theory

Sole Theory is a sneaker lifestyle guide that explores the social impact of the sneaker culture. Users can expect to gain insight on recent trends, historic brands and signature styles that have heavily influenced the shoe industry. Content will be driven by articles, interviews and reviews that will uncover interesting facts and stories that have rarely been told.